Media Relations

Our media relations work goes beyond merely sending out a press release and hoping for the best. When we contact media representatives on behalf of our clients, we start with strategy. We look at all possible avenues for the client’s story, we look at what the media’s covering right now and determine how that might intertwine with the client’s story, and then deliver a targeted pitch on the client’s behalf. We then engage in respectfully persistent follow-up, delivering results and ongoing assessments of how the campaign is helping to further the client’s message and reputation.

Writing/Ghostwriting/Editing

We strive to help our clients say what they precisely want to say. To do this, we tailor our writing and editing services to the individual client. We can work with a few overarching concepts and create messaging that is mindful of the client’s voice as well as purpose, or we can take a client’s carefully-crafted words and fine tune them for maximum effectiveness. The ghostwriting projects we’ve taken on for clients have been published in a number of major metropolitan daily newspapers and weekly business publications, have been delivered in speeches, and have bolstered a number of companies’ internal communications efforts.

Event Planning

To be in the news, it sometimes requires planning and executing an event that is newsworthy. Our past event planning experience includes co-directing a number of performing arts events (including the five-day, multiple-venue National Poetry Slam), helping coordinate a product launch party for national media in New York City, helping coordinate a two-day conference and press event at the National Press Cub in Washington, D.C., as well as coordinating a number of press conferences and traditional and non-traditional book release events. We can (and often do) handle even the smallest details to see a successful event through.

Strategic Planning

Some PR projects require more planning and long-term vision than others, and through work we’ve done for long-term clients – including large companies wanting to integrate public relations with an entire marketing, advertising, and promotions campaign – we’ve developed a talent for strategic planning. We can examine long-term goals, lingering concerns, and growth projections and coordinate PR plans that make sense for a company no matter what its trajectory.

Crisis Communications

Some companies don’t think about public relations until something goes horribly wrong, necessitating a plan for how to best present their side of the story to the media and the public. We can formulate crisis communications plans before they happen, starting with an inventory of how your company presents itself to the public, and developing messages in response to potential situations in which your company might have to weather tragedy, increased public scrutiny, or other unfortunate situations requiring a careful and judicious response.