Luminaria Media & Public Relations began in 2001 in San Antonio as a PR firm geared toward promoting the arts and toward assisting a variety of companies with writing and publicity needs.

Luminaria moved to Austin in 2006, relaunching as a full-service public relations firm specializing in authors, artists, entrepreneurs, and non-profit organizations. Our past and present client roster also includes publicly traded corporations, privately-held companies, universities, and law firms.

The one quality all our clients have in common is a good story. In our initial consultation with each client, we talk about all possible storylines and angles to share with media, and discuss what media outlets might be responsive to each storyline.

In addition to the services we offer in-house, we can also arrange for design services, media and spokesperson training, social media outreach, online video production, and Spanish-language media outreach through a network of trusted independent professionals we’ve worked with on past projects.

More about the founder:
Phil West’s 20 years of experience in the media includes not only extensive public relations work with Austin and San Antonio firms, but significant work as a freelance journalist, with articles appearing in the Los Angeles Times, Seattle Times, Austin Chronicle, and San Antonio Express-News. He currently serves on the board of Freelance Austin. He is also a veteran arts organizer, and has had work featured in numerous poetry and creative nonfiction publications, including a book-length collection of poems, The Arsenal of Small Stars, from The Wordsmith Press.

He lives in Austin with his wife and two sons.

Fun fact: He is three degrees from Kevin Bacon. (He was in SlamNation (1998) with Saul Williams, who was in K-PAX (2001) with Alfre Woodard, who was in Beauty Shop (2005) with Kevin Bacon.)

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